Super Stylist Kim Payne shot WHY RED’s eco-friendly merino wool for Men’s Style Australia. There is no resin or chlorine used in the production of this superfine merino, and the harvesting is mulesing free.  

Jim Thompson, designer of Three Over One spent a day out and about in the inner city Sydney streets, shooting the AW “LOOKS” with Justin Ridler (justinridler.com).

The making of “Gypsy Punk”, the SUPERFINE LONDON AW2011 Lookbook with Natasa Vojnovic & Irina Lazareanu. Superfine enlists some top model power for its AW2011 lookbook. Designer Lucy Pinter was inspired by an unusual combination of influences including Josef Koudelka’s photos of Roma Gypsies and the godfather of punk Malcolm McLaren for the autumn collection. […]

The new Superfine “FASCINATION MAN” collection has arrived in-store in Australia. The range concentrates on best-selling pieces and offers them in new fabrics, colours and treatments, whilst maintaining that original London punk and roll n’ roll vibe that the Superfine bloke loves.