A boutique sales and distribution agency for contemporary international
fashion brands , we offer a complete distribution service of menswear and
womenswear into the Australian and New Zealand markets.


    Based in Sydney Australia, our dedicated team work with a select group of brands, caring for them by strategic placement into our retail partners, and offering PR and retail consultancy as and when required.

    Led by Michael Deacon, our team leverages his wealth of industry experience as a retailer, buyer and wholesale distributor. With strong affiliations in the fashion industry domestically and abroad, DEACON has established a highly regarded reputation as a fashion innovator.

    Our philosophy is to see ourselves as an extension of the brands we work with, looking after their sales and distribution with the same care as our clients have for themselves. This has led to our diverse mix of International and Australian brands, and long-standing relationships with stores throughout Australia and New Zealand. Our customers span the full range of the Australian market from the independent boutiques to premium department stores.

    Our wholesale clients are offered a personal mix of niche brands who design and produce with integrity and artistic merit. We develop and build long term distribution strategies for the brands we work with, aided by the knowledge we gain from running our own retail store, independent label, and e-commerce website. Interacting on a daily basis with the top buyers, designers, stylists, and magazine editors, we are able to drive product awareness and sales to the fashion audience.

    We have also recently opened a retail store, through which our brand portfolio develops: THE OTHER SIDE (theothersideshop.com)