AMO, the Latin root word for love, is fittingly applied to how the fashion industry veterans, Kelly Urban and Misty Zollars, feel about denim. The longtime friends and self proclaimed denim soulmates founded AMO in 2014 out of a personal desire and void in the market.
“We wanted that vintage look, but also wanted a jean that fit perfectly, and that felt good on. So we set out to create a modern, vintage inspired denim collection that combined the best of both worlds.”
AMO DENIM was born with a fearless spirit and determined objective: to create the perfect pair of jeans designed by women who get it.
AMO set forth to bring back the true intention of denim, to offer jeans that felt real, that got better with every wear, yet were so comfortable you never wanted to take them off. The result is a refreshing collection of new denim favourites that are timeless, yet decidedly modern.
The collection is lovingly made in Los Angeles, with an uncompromising approach to craftsmanship.